ABOUT US

WHO WE ARE

Designer Ann Balcaen and her daughter Marie-Julie absolutely love cashmere. Knitwear has always been the most essential item in their wardrobes. The fact that you can easily dress it up or down for any occasion on top of just being so incredibly soft and comfy, makes them want to live in it forever. 

They wanted to create styles that are a timeless addition to every closet and can be styled in a multitude of ways. Each season being an extension of the previous, modernized with subtle updates and thoughtful details. 

Soft Society creates elevated essentials that transcend trends, strong minimal knits with sublime craftsmanship at affordable prices. Furthermore, they become softer and more comfortable year after year. 

Each piece can be mixed and matched so effortlessly and is perfect for layering. The understated, superbly crafted knits come in a range of distinguished colours giving you an instant sophisticated look - think timeless ‘Parisian x Scandinavian' style. 

 

WHAT IS CASHMERE

Cashmere is a natural fibre that is typically finer, softer and lighter than any other regular wool, and can be up to eight times more insulating than sheep wool. Its interesting warmth to weight ratio means maximum toastiness with minimum bulkiness, giving that incredibly soft feel of coziness.

Our Grade A cashmere is made from the undercoat of the Capra Hircus goats living in Inner Mongolia, known for its cold winters and warm summers. Each year from March to May, the goats are combed or trimmed by hand. Farmers then separate the soft undercoat from the coarser top hairs. These softest hairs are being washed and dyed and spun into the yarn we use to knit. 
The sumptuous cashmere yarn is knitted to the perfect lightweight staples in a small, family-owned factory in Nepal. 

It takes 1 goat about two to four years to produce enough undercoat to make 1 cashmere sweater.